(NEWSER) – After nearly 20 years, the dairy industry has decided its "Got Milk?" slogan is nearing the end of its shelf life. Amid slumping sales and stiff competition from the likes of almond milk, the Milk Processor Education Program has switched to a campaign called "Milk Life" that aims to highlight milk's nutritional benefits!

So, in the wake of this news, we've decided to take a look back at some of the most memorable "Got Milk" ads!! Good bye sexy milk mustache...it was fun while it lasted!!